I build monetization products that scale to billions.

Today

I own core SSP monetization at PubMatic — CTV, video, traffic shaping, traffic quality, DSP QPS, and PMP optimization — products that move billions in programmatic spend.

Before

At Amazon Ads, I built campaign management on the buy side — shaping the trader experience and goal-oriented workflows that took Performance+ from alpha to GA on the Amazon DSP.

Foundation

The rest of my career has been inside PubMatic — scaling the RTB exchange and the Open RTB API ad server, leading machine-learning-driven optimization, and integrating major DSPs and buyers including DV360, The Trade Desk, Amazon, Viant and Temu.

Industry

I represent PubMatic in IAB supply chain forums, helping shape standards and best practices for how programmatic supply moves across the open internet.

The journey

I joined PubMatic when it was under 150 people. Today it's 1,000+ across 15+ countries, operating globally and powering over $2B in annual ad spend. Helping build that scale — from the inside — has been the defining chapter of my career.

Where it started

I started my career at PubMatic, on the programmatic publisher side. Seeing how publisher revenue actually gets earned — dollar by dollar — still shapes how I build product today.