/ writings
Notes from the exchange floor.
Essays on programmatic, product leadership, and the supply chain that quietly powers the open web.
- Coming soon
Why Traffic Quality Matters More Than Quantity
The case for valuing signal over volume in the programmatic supply chain.
- Coming soon
Shaping Inbound Traffic at Scale
Why traffic quality is a product surface, not a back-office cleanup job.
- Coming soon
QPS, Cost, and the Economics of an Exchange
How DSP QPS management quietly decides who wins the auction.
- Coming soon
From SSP to DSP and Back
Notes from a decade on both sides of the programmatic stack.