Marketplace
Why traffic quality matters more than quantity
The case for valuing signal over volume in the programmatic supply chain.
Essays
Notes from the exchange floor.
Essays on programmatic, product leadership, and the supply chain that quietly powers the open web.
- 3 min read →
- Coming soon
Infrastructure
Shaping inbound traffic at scale
Why traffic quality is a product surface, not a back-office cleanup job.
- Coming soon
Economics
QPS, cost, and the economics of an exchange
How DSP QPS management quietly decides who wins the auction.
- Coming soon
Career
From SSP to DSP and back
Notes from a decade on both sides of the programmatic stack.